Do you drink Starbucks coffee because of their logo?

Most likely not.

Then why do you?

Here’s my wife’s reasons why:

  •  White chocolate mocha
  • That “ooowee good” feeling
  • Relaxing atmosphere
  • Good memories with friends
  • Customer service
  • Loyalty program

I don’t drink coffee but here’s my reasons why I like Starbucks:

  • How it makes my wife feel
  • Bagels with cream cheese
  • Very Berry Hibiscus
  •  Chill music
  • Good memories with friends
  • Customer service

What can we learn from this?

Although a logo is an important part of a business it’s not the main reason why customers become fans.

Customers become fans based on how your brand makes them feel, an emotional connection.

And whenever a customer sees your logo they’ll recall their experience with your brand, whether good or bad.

How does your brand make customers feel?