- Brand Identity Design
- Website Design
- Website Maintenance
- Local Search Engine Optimization
How To Improve Your Business Website
1. Optimize Your About Page
Do you want to know how to improve your business website? We’ve got some major tips that will help you!
Here’s one. Make sure that your “About” page rocks!
You want your customers to know who you are and earn their trust.
Include a photo of yourself and of your team members with a short bio.
Avoid using industry jargon to describe your services or products.
Make it fun!
Customers find it easier to trust real humans.
2. High-Quality Content
4. User Friendly Design
How user-friendly is the design of your website?
The first thing you notice when visiting a website is its design.
When potential or returning customers visit your website, it’s crucial for their experience to be an efficient, hassle-free affair.
If your site is complicated or confusing to navigate, links or buttons don’t work correctly, or the information they need is nowhere to be seen, it’s safe to say your competitors will be gaining a new customer.
Take a look at your favorite websites. Why do you like that website and what features do they have that you don’t? Try making a list and then incorporate those features onto your own website.
5. Optimize Loading Time
- Images – One way is reducing image sizes. Images are often very large files and can slow down a website. You can use a plugin like shortpixel to compress & optimize images.
- Videos – User external hosting platforms for videos such as Youtube or Vimeo. Don’t host them on your own server.
- Another way business owners improve site performance is by upgrading their website hosting service from a shared server to a dedicated server. In some cases moving your website to a new WordPress hosting service may be required. But before upgrading make sure you contact us to recommend which hosting is best for your website.
6. Search Engine Optimization
3 words. Search Engine Optimization.
SEO is something that every website owner should take note of and embrace to the fullest. SEO relates to the marketing methods used to make websites rank higher on search engines.
Ranking higher means you’ll appear on the initial pages of a search, and give you a better chance of gaining new customers.
It sounds scary at first, but just like most things in life, practice makes perfect. The truth is that SEO techniques such as keywords and backlinks are easy to apply to your content and benefit you greatly.
7. Mobile Friendly
Look around, what do you see? You see everyone staring at their phones. It’s important to have a website for your business that is also mobile friendly.
Have you ever clicked on a website on your phone and the words are cut off?
Immediately this should tell you that the website you are looking at is not optimized for mobile. This type of website is not user-friendly.
The consumer that comes across this will often move on to the next business website that’s easier for them to use.
When mobile users enjoy a more pleasant user experience, they stay on-site longer. Search engines take this as a sign that your content is relevant and valuable and, therefore, you can get a rankings boost!
Need Help with Improving Your Website Loading Time?
Simple Yet Powerful Email Marketing Tips
1. Your Goals
Good Ole Email Marketing! It can be tempting to simply sign up for an email marketing tool like Mailchimp or Hubspot and start sending your first campaign. But BEFORE jumping in head first, it’s worth taking a minute to think about your goals and what you really want to achieve with email, as that will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.
Email should be an important component of every digital marketing plan because of its effectiveness in driving conversions and building brand loyalty. The key to establishing the correct goals for your email marketing initiative is to align them with your company’s wider marketing goals & KPIs. Is the goal to drive new signups for your product? New leads for your sales team? More attendees for your event? What are YOUR goals? Let us know in the comments!
2. Build Your Email List
Now that you have established your goals and what you want to achieve from email marketing, it’s time to build your email list so you can start sending campaigns that those goals. There are a couple of different ways you can build your email list, but the right method for each campaign really depends on the goals you established. If you plan to use email to keep in touch with existing customers, then your email list can be built largely by importing your existing customers details into your chosen email marketing tool. Before you import any contacts though, ensure you have adequate permission to email these subscribers.
If you plan to use email to communicate with an audience whose email address you might not have yet, then you’ll need to start capturing email addresses and building your list from scratch. Fortunately for you, there is a 2-part formula for building your email list that is followed by many of the most successful email marketers around. The formula is: A valuable incentive + simple subscribe opportunities = large email list. While it is a little bit of a simplification, it’s also just logic. Regardless of how many subscribe opportunities you present to a visitor, it’s unlikely they’ll act without a valuable incentive. And no matter how good your incentive is, you still need to make it simple for people to subscribe if you want to get them to join your list.
3. Grab Customer's Attention
There are couple of different ways to grab the attention of the consumer on your website to grow your Email list.
1. The Header Bar sits at the very top of your website and contains a call to action encouraging people to join as well as a form to input your email address. You can use tools like Hello Bar and Sumo Me to do this.
2. A slider is small box that ‘slides in’ to the bottom corner of your website and contains a call to action encouraging people to subscribe along with a field for visitors to enter their email address.
3. When a visitor reads your content all the way to the end it’s fair to assume they enjoyed the read. So, why not ask them to sign-up to ensure they never miss out on upcoming content? End-of-post opt-ins are a great place to grab subscribers in a space where brands otherwise rarely include a call-to-action other than telling readers to comment and share. Instead, include a visual call to action with your newsletter opt-in.
4. Choose The Right Campaign
There are a number of different types of email campaigns you can send to subscribers, and the type you choose really depends on the goals you established. For example, an Email Newsletter is a regularly distributed email campaign that is generally about one main topic of interest. You can choose the timing of these campaigns. However, they are usually sent monthly and contains content around a particular theme: photography tips & stories. If your goal is to keep in touch with a list of people you already know (i.e. existing customers), then a newsletter is the perfect type of campaign to send. It will keep your business and your products top of mind and drive people back to your website.
5. Build Your Email
Now that you’ve decided on your goals, built a bit of an audience and selected the type of campaign you’re going to send, it’s time to start building your email. Here are some fundamentals that you should know to make sure you get the best results from each campaign. Make sure you structure your campaign for easy reading. Research shows that an adult’s attention span is, on average, 8 seconds. With such a short attention span, you can assume people aren’t closely reading your campaigns word for word and are instead scanning through them looking for something of interest. Therefore, writing long, text-heavy email campaigns isn’t the best approach. You need to structure your emails to help draw people into reading your content while guiding them toward the email’s call to action.
6. Use Images and Visuals
Here’s an Email marketing tip! Use images and visuals to boost engagement! Use the 80/20 rule. 80% visual and 20% text. Ideally, you want to avoid walls or blocks of text. This is because visuals – both video and images – are more eye-catching. They’re also more memorable and help content stand out. In fact, studies have shown that people can recall as much as 65% of visual content up to three days later compared to just 10% of text-based content. People also follow visual instructions 32% better than written instructions, so it’s a good idea to use visuals when directing your readers to take a desired action.
Need Help with Your Email Marketing?
How to Use Google My Business to Get More Customers
You should know by now that showing up high in Google search results will greatly improve your company’s online visibility. However, you may be overlooking a free tool that gives you even more exposure, while enhancing your customer experience. What is Google My Business or GMB?
GMB is a free online business profile available to any business. In fact, you may already have a GMB listing that was automatically generated by Google—you just need to claim it. You can then enhance your profile by taking advantage of a wide range of built-in features.
Here is one reason why Google My Business is SO valuable: Google often puts local business listings at the top of search results when people look for a specific type of business. And those online searchers often turn into customers. One study found that 76% of people who search for a local business on a mobile device end up visiting that business or a similar one within the next day.
1. Get on the Map
2. Make Your Listing Pop
Here is how YOU can make your Google My Business listing POP! Write a short, engaging description of your business using keywords that online searchers are likely to use to describe your type of business, such as “sports equipment” or “pet supplies.” This will help drive search results. Then add photos and videos showcasing your business, your products, your employees or your customers in the best possible light. Be sure to provide all the information requested, including your physical address, phone number and hours of operation. The more complete your listing, the higher it will land in Google search results
3. Customer Reviews
How many of you search in Google before visiting a store or restaurant? Another question, how many of you look at the reviews before going or buying from that business? Most people do! Customer reviews are a key metric Google uses to determine your Google My Business (GMB) ranking in search results, so it’s important to encourage happy customers to post reviews to your business profile. While you can’t pay customers to write positive reviews, an incentive such as a free appetizer or a discount on their next purchase could motivate them to leave you a review!
4. Posting Regularly
Here’s what else Google My Business (GMB) offers: For example, GMB recently rolled out a new feature that allows service businesses to display their service area. You can also promote coupons, blog posts or special events using the Google My Business Posts feature. Posting regularly will boost the SEO of your website if you include related keywords. These posts appear on your GMB homepage, almost like mini-ads or social media posts. You can then link back to your website or social media pages in your posts to MAXIMIZE their effectiveness!
5. Google Analytics Data
We LOVE data. Along with your free listing on Google My Business, you’ll have access to Google Analytics data, which shows you where your customers are coming from and how they are finding you. You can also measure the response to specific posts, promotions and calls to action. This can help you fine-tune your marketing strategy.
Need Help with Google My Business?
Free Video Conference Apps
To Stay Connected With Your Clients
While we all do our best to practice social distancing during this uncertain time, it’s very important to find ways to stay connected with your clients.
Thankfully, there are plenty of great free apps out there that can help you host a meeting, hold a video conference or share a screen with your clients to continue. Listed in no specific order, the following apps will help you stay connected all from the comfort of your own “home office.”
WhatsApp the best known option since it’s completely FREE — No Fees or Subscriptions! Keep in mind you can only communicate with people who have the app. Invite your clients to download the free app.
Supports: Group calling allows up to four (4) participants to video call each other using mobile WhatsApp for unlimited duration. Check out WhatsApp!
100% download free! Check out some of the features included:
Get your own dedicated conference line and free web conferencing, video conferencing, and screen sharing. Web conferencing with up to 5 participants. (use for mobile and desktop) Check out Free Conference today and meet anyone, anywhere, anytime!
If your already a Google user, you already have access yo Google Hangouts. It’s so easy to make and join video calls. Hold video meetings for your business by just setting up a meeting and sharing a link. Google Hangouts supports up to 10 participants for unlimited duration. (use for mobile and desktop) Take a look at Google Hangouts!
Stress free conference calls right from a browser. If you have international clients, this app is especially great since they join without the hassle of dialing into a U.S. phone number. UberConference can be used from anywhere in the world by calling in through the web. Supports up to 10 participants for 45 minutes. (use for mobile and desktop)
Make video calls from your iPhone or iPad with FaceTime. Its video quality, its integration with other Apple devices are so beneficial combining the best of both worlds making easier to better understand and support your clients.
Supports up to 32 participants, including yourself, for an unlimited duration (use for mobile and desktop). Get more details on Group FaceTime, check out Apple’s support page.
Skype allows you to make free one-to-one video calls or group calls to meet and collaborate all at once. Skype’s video calls makes it easy to assign projects, talk about future deadlines, and make communicating more productive. Some of the features include full-screen video, chat invites and background blur.
Supports up to 50 participants for an unlimited duration (for mobile and desktop). Discover all that Skype Group Video Chat has to offer.
Zoom allows its users to create video calls with a computer or mobile device. It’s free basic version of Zoom Meeting provides everything necessary you need to achieve. You’ll be guided through the process in easy to understand steps.
Supports up to 100 participants for 40 minutes. Unlimited 1 to 1 meetings. (for mobile and desktop)
Sign up for your free Zoom Video account!
Tips For Working From Home
Due to the global spread of COVID-19, the novel coronavirus, more people are staying home. Major conferences have been canceled and now most employers are now requiring that their employees work from home – all to reduce the risk of spreading infection to themselves and others.
Although it may seem difficult at first, you can make working from home successful. Here’s our 7 tips to be productive and keep you going.
1. Set A Schedule
It’s very important that you try to set a schedule that works for you and stick to it.
Let your family and friends know your working hours. Make sure you inform them that you will contact them after work or lunch.
2. Start Your Day Right
Start your day early with a healthy breakfast, and change into comfortable clothing – pajamas not recommended. What’s so wrong with wearing pajamas all day? Let’s just say you’ll feel better when you get that last-minute video conference call – you won’t be taken by surprise!
3. Make A Checklist
Before you start your work, make a checklist on paper or digital format – don’t rely on a mental list. Use a scrap of paper or Post-It Notes!
Let your list do its job – this helps to ensure consistency and completeness in carrying out a task.
4. Create A Playlist
Listening to music can increase productivity and your ability to concentrate.
If music with lyrics distracts you we recommend listening to instrumentals. Remember, make work more enjoyable. You know what helps you get more done and what doesn’t. Find the right balance that works for you.
5. Set A Time For Breaks
Taking breaks are essential. It can help de-stress and re-charge. Many opt for a light stretch or a quick coffee break. Give your brain and body a break! It’ll help you feel refreshed.
Get up and move! It’s good to go outside and smell the fresh air for a bit, walk on the treadmill or exercise. And if you feel like dancing, go for it!
6. Healthy Snacks & Drinks
Don’t underestimate the power of snacks! Healthy snacks can help maintain your energy and improve your mood. Set a small amount of time and step away from the computer to fully enjoy them.
Dehydration can cause you to lose focus. By staying hydrated you can improve your cognitive skills and mental performance. Our favorite drinks are fruit or vegetable juices and especially pure coconut water.
7. Log Out Of Work
It’s 5 o’clock time to log out! It’s not easy, but try to make it a habit everyday around the same time. It’s important to fight the temptation of not checking work emails
Now it’s time for family and friends. Recharge so you can feel fresh for the next day!
Staying Safe At Gee Productions
We know during the last few weeks things are becoming uncertain and the coronavirus (COVID-19) situation is worrisome. We hope you’re all staying safe! Rest assured we are taking the necessary steps for our health, as our goal is to continue serving you–our community with our online services.
We appreciate your support as we all get through this together as a community and soon return to normal everyday life. We will continue to be open during normal business hours. If you have any questions, please reach out to us by phone/text or email. We are here for you and will continue to be here.
As always, we appreciate your business and look forward to continuing to serve you. Thank you for your continued support.
Wishing good health and happiness to you and all of your loved ones,
Javi & Eli Gonzalez
The Difference Between a Custom Logo and a Stock Logo
It’s hardly news that having a brand logo can massively improve your company’s authenticity and business presence. However, many companies think of their logo as an afterthought, instead concentrating on other areas they consider more important.
Here at Gee Productions, we understand how important it is to have the right logo for your business. So we’ve put this article together to explain the difference between a custom logo and a stock logo, and the difference this can make to your business presence.
What do we mean by stock logo?
Stock logo might not be a term you’ve heard before, but most people have probably heard of a stock photograph. Realistically they’re the same concept: an image that’s owned but can be used in the public domain. Stock logos can also include clip art and templates; all of these fall under the umbrella term of stock images. Getty Images is probably the most famous stock image company, but there are thousands out there.
What’s the difference between a custom logo and a stock logo?
As you can probably tell from the definition above, the difference between the two types of logos is essentially down to the ownership. Stock logos can be purchased from a public website for a fee, but this also means that any other business in the world can also purchase the image. As a result, you might end up with the same brand logo as many other companies.
Custom logos, on the other hand, are unique (hence why they’re called custom logos). They are designed specifically for your business by a graphic designer, meaning the logo can be whatever you want, and will be different from your competitors. This obviously helps you stand out from the crowd, particularly in saturated markets.
Similarly, stock images are generally cheaper than custom logos, but this comes at a price. While the idea of saving money might seem appealing when you’re in the early stages of setting up your business, having a stock logo that’s potentially the same as many other businesses could have an impact on your credibility later down the line when you’re trying to set yourself apart from your competitors.
Custom logos will generally be more expensive, but this is because you’re paying a designer for their time and design skills. However, if brand image is important to your company, then it can definitely be worth investing the extra money at this early stage.
Another key thing to remember is that using stock logos means signing the content owner’s license agreement. This means there’ll be restrictions on how you can use the content, and whether it can be used commercially at all.
A custom logo, however, means you own the content. You pay the graphic designer a fee, and then it’s yours to use however and wherever you want. While the upfront costs might be a little higher, the long-term benefits to a business are obvious.
Choosing a custom logo for your business
Custom logo design is definitely best practice for any business looking to set themselves apart from the competition. It gives you a unique angle and identity, which is what any business needs to establish a place for themselves in the market.
If you’re in the process of building your brand image and would like a custom logo designed, then contact Gee Productions. We pride ourselves on being leading graphic and web designers, and know exactly what a custom logo means to a business. We work with you to get the right logo for your brand, so contact us to find out more.
Do I Really Need A Logo For My Business?
If you had to think of some of your favorite (or the most recognizable) brands, what stands out about them? It’s likely that one of the first things you remember about any brand is their logo, along with any strong color choices on packaging. This in itself is reason enough why your business really needs a logo.
You might think this kind of logic doesn’t apply to small businesses or startups, but brand identity is just as important (or even more so) for them than it is for larger companies. Here at Gee Productions, we understand the value of a strong brand identity, so we’ve put together our top 5 reasons for why your business really does need a logo.
1. A snappy logo grabs attention
Most businesses nowadays have to compete in a fairly saturated market. Regardless of your industry, there are most likely many other businesses trying to occupy the same space as you, whether it’s locally, nationally, or internationally. So you need to do everything possible to grab the attention of your potential customers and bring them to your business. A logo is the perfect way to do this.
A business logo is going to be one of the first things people see from your company. You can often fit a logo where there’s no room for text, so there’s every chance people will see your logo before they learn your business name. Your company logo should therefore grab attention straight away and give people a reason to be interested in your brand and what you have to offer.
Similarly, your logo is often the thing on which most customers will form their opinion about your business. As mentioned, if it’s the first thing they’ll see, then it needs to get their attention and create a good impression about you. It should offer some indication of what you do, but still leave things open enough so that they have to visit your website to get more information.
2. A good logo really is the foundation for your brand
This is a very similar point to the one above, but definitely needs mentioning on its own because it’s so important. Companies like Apple and Windows have very simple but effective logos that are foundational to their brand’s identity. What’s more, they’re instantly recognizable to the point where even people who don’t use their products know what they are. While this is more than a small business would expect from their logo, it’s still a good thing to aim for.
Your business logo should be one of the first things you consider when building your brand identity. After all, it’s going to be put on any products you sell, any marketing campaigns, your website and social media, and any other place you can think of. Therefore it needs to be something relevant, interesting, and on brand.
3. Sets you apart from the competition
Branding works on many levels, but one of the most important is setting you apart from the competition. For example, if you’re opening a coffee shop, it might be tempting to include a coffee bean in your branding as it’s on topic. However, consider how many other coffee shops had this exact same idea. Now consider a company like Starbucks, which decided to use a mermaid as its logo. It definitely stood out from the competition.
However, don’t go too far away and come up with something completely random. An effective logo should be on topic, but with a twist that differentiates it from the potentially hundreds of other brand logos in a similar area.
4. Logos make a big difference to brand loyalty
It’s amazing how attached customers can get to a brand’s logo. After all, it’s one of the defining features of their brand identity, and is often the thing customers latch on to most (aside from the quality of the product, of course). An effective logo should not only create interest in the brand, but should also give customers a reason to stick with it.
As a side note, simple, bright, and easily recognizable logos are the best for creating brand loyalty. A logo that tells a story but is also a bit playful will help to get people on board with your idea, but will also create that desirable air of professionalism that’ll keep the customer with your brand in the future. While this might sound like it’s overstating things, much of this goes on in your subconscious without you even realizing it.
5. Customers definitely expect you to have a logo
Very few businesses can survive without a logo, even small ones. Think of as many companies as you can without a logo. While you might be able to name one or two, there aren’t many out there. Even small, local businesses without a heavy marketing presence have a logo because they understand the importance of building a solid brand identity.
On top of that, it’s fair to assume that most customers expect you to have a logo, along with other branding. While a lack of logo might not put all customers off using your business, it’ll probably cause most to wonder how long you’ve been in business, and how professional you can really be if you haven’t finished your branding yet. After all, why would an established company not have appropriate branding to their name?
Having a logo is much like having a social media presence: it’s become an expected part of modern brand identity. Making a name for yourself in business requires a certain minimum standard to which you have to conform, and having a logo definitely falls into this minimum standard.
As marketing and web designers, we understand the value a well-designed logo can add to a business’s identity. Along with generating interest and creating a good first impression, a logo should also foster loyalty to the brand and solidify its image in the customer’s mind. So remember not to overlook the importance of a logo for your brand’s identity.
Why Your Business Needs a Website
Many small business owners might be thinking to themselves whether they actually need a website. After all, social media can often cover all the information you need to display online, so why bother investing the time?
Regardless of business size, a website is an incredibly beneficial asset to have. We at Gee Productions appreciate that not everyone might be able to see the immediate benefit to expanding their online presence, so we’ve written this article to give you all the information you need on why your business needs a website.
1. Your competitors probably have one already
It’s fair to assume that your competitors (whether local or international) are already online. Having a website can be as simple as showing your potential clients that you exist, which can help create leads to your business. While you might not even sell anything online, having a business website at least creates a presence for you in the market.
2. It’s much easier to find you
If a potential customer is looking for web designers near them, or a local store in a new area, social media might not be their first port of call. Many people will jump straight to a search engine, so having a website means you can pop up on their search. Being able to find you with a simple Google search is much more appealing than trawling through Facebook business pages, so it makes sense to set up a website even if it’s just for the Google hits.
3. Websites are an investment
Even if you don’t plan on selling things online, having a business website is an investment that’s worth making. While you can get fairly inexpensive web design packages, it’s worth throwing a bit more money at it for better returns in the future. A more expensive design package often comes with the designer’s superior knowledge and some level of upkeep, meaning you don’t have to worry about it. Similarly, making money from your website can be as simple as selling ad space on it.
4. Customers appreciate reviews
In the days before the internet, word of mouth was often the best a business could expect for building interest. Nowadays though, potential customers are always on the lookout for reviews. This is where a website comes in handy: it gives you a place to collect all of those amazing customer reviews you’ve had, and lays them out in a way that’s appealing to new customers. Even if a customer does rave about you to their friends, at least having a website means that these people can Google you and see for themselves.
5. Websites are always accessible
One of the biggest limitations in a physical store is opening times. A website, on the other hand, is never shut. This means that customers can shop when and where they want and access important information about your business at unsociable hours. You might even find that this takes a surprising weight off your daily activities in your store.
6. Adds to your brand image
Brand image is so very important to a successful business. Websites add to your brand image because they are a unique space in which you can show who you are and what your business does. A well designed website can do wonders for customers’ trust in a brand, and can be very effective at swaying potential customers into using your service.
7. Allows you to show your knowledge
Similarly to point 6, a website also allows you to demonstrate your industry knowledge. Whether this is a blog of useful tips, a portfolio of your work, or simply a place to state your professional qualifications, a website is the perfect place to do this. Showing potential customers your relevant experience and knowledge can be the deciding factor in converting them into paying clients.
8. Offers customer support
Business websites are the perfect place to offer customer support options, and this saves you having to do it over the phone or social media. Along with simply stating what your business does, websites give you the chance to write out FAQs and other support options, because the chances are that if one person has a question about your business, then others are thinking it too.
9. Websites look professional
Customers expect businesses to have a website in this day and age. Even if it just provides location and opening hours, customers expect it. As a result, having a business website makes your brand look more professional and with the times. You might even find that not having a website is enough to turn away potential clients – particularly younger ones – as not having a website can be seen as old fashioned.
10. Every business is selling something
While you might not sell physical products, every business sells something. It could be a service, knowledge, or connections, but all companies have something to offer their client base in exchange for money. A website helps to facilitate this because, as we’ve established, it gives you a place to collect your business information along with a platform for contact.
11. Websites help with marketing
Even small businesses need a marketing strategy. This should include social media presence and possibly ad sales, but should definitely include a website. If nothing else, a website gives clients somewhere to visit if they click on one of your ads.
12. Reach a larger audience
While reaching a large audience might not be helpful for all businesses, it’s definitely useful for some. It’s hardly a surprise that having a website increases your business’s reach, particularly on an international level. So if you’re looking to expand your company, then a good website is a no-brainer.
Having a well designed website for your business makes a massive difference to customer trust and can have a big impact on conversion rates. If you’re looking for professional web design and maintenance for your business, contact Gee Productions. We know exactly what it takes to build an effective online image for your brand.